It’s Summer Campaign Time! Together with our partners, Visit Plymouth and Destination Plymouth we consistently conduct bespoke campaigns throughout the year with the opportunity for you all to buy into to expand your BID memberships and marketing reach.
In the previous year, our summer campaign alone resulted in a remarkable 58% surge in page views for all involved. This summer the campaign will be very image led, and Destination Plymouth are looking to collate videos and image content highlighting the amazing experiences Plymouth has to offer, while drawing on the recent Time Out recognition as one of the world’s most under rated places to visit.
Visual content not only grabs attention but also drives conversions. It’s shareable, meaning your inclusion in this campaign could go viral and reach a wider audience.
With all of this in mind, check out all of the ways you can be involved below.
Summer Campaign (8 week delivery)
Summer Competition Buy-In £550 + VAT
• Creative asset designed to include business logo/image
• Feature on summer campaign page
• Inclusion in the summer campaign family friendly competition running across the 10 weeks (Accommodation, Dinner, Attraction package)
• All competition entrant data (GDPR compliant)
• Inclusion in campaign related social media videos
• Competition social post per week, plus 4 individual business posts throughout campaign
Additional Buy-In Opportunities
• Bespoke Member Social Media Posts – £160 +VAT – 8 posts across 12 week delivery on What’s on Plymouth and Visit Plymouth
• Feature in our Consumer E-Newsletter – £120+ VAT
Business feature at the top of the e-newsletter and a business banner at the bottom. Delivered to an 8K subscriber list.
The campaign launch date is July 10th.
If you are interested in taking part, please email Lauren by the 16th June. Lauren.Lyons@plymouth.gov.uk
