Visit England have launched the latest phase of their ‘All on the Coast’, a domestic coastal marketing campaign to drive breaks to all coastal destinations across England.
About the national ‘All on the Coast’ campaign
The ‘All on the Coast’ campaign is a multi-phase domestic marketing programme designed to rebuild demand for coastal breaks and keep England’s coastline firmly in the national spotlight.
This phase puts industry, communities and local voices at the heart of the campaign, and they are asking partners and businesses across England to share what makes their stretch of coastline special and inviting more people to come and experience it for themselves.
Running from 29 June to 5 July, the activation will create a coordinated, nationwide drumbeat of social content in the run-up to the summer holidays celebrating people, places and stories from across England’s coast.
Campaign themes
They invite you to create content rooted in three themes, reflecting the breadth of England’s coastal offer:
- Places to be proud of: Highlighting hidden gems, food & drink, standout experiences & attractions, and affordable & accessible coastal locations that visitors may not yet have discovered.
- Stories to be proud of: Bring to life the heritage, culture and unique narratives that make each coastline distinctive.
- People to be proud of: Celebrate the individuals and communities who give coastal destinations their character, from local makers to hospitality teams and creators.
This is a great opportunity for Plymouth Waterfront businesses to get involved in
Full details on how to get involved, tags and toolkits, please see the Visit England Campaign Page
