Totally Locally’s Fiver Fest is back and we are proud to be joining the campaign to encourage shopping with our local independent businesses with premises in the Waterfront.
The campaign will run from 9 to 23 October. To take part, you will need to create a £5 offer open to all customers throughout the campaign.
What a £5 offer is:
Offers should be something with a £5 spend to tie in with the £5 message, something discounted from a usual price of at least £7/8, but the bigger the discount the better! Make the offer for something brill, not just old stock you are trying to shift.
What a £5 offer isn’t!
Fiver Fest works best when offers are a £5 spend to re-enforce your town’s £5 message. So please don’t use discounts e.g. £5 or 5% off. It’s all about getting great bargains for a fiver!
Do:
• Harness the Fiver Fest campaign to promote your business – it’s designed to be a shop window for your business and community so get involved! It’s all about getting locals through your doors to show them what you do & sell.
• Encourage your local community to support your shop/high street, encourage and post feedback from shoppers.
• Let us know about your offer. The Waterfront BID will be helping promote offers from our local businesses on our socials to enhance to audience reach. This is a great opportunity for free promotion.
• It would be great if local businesses shared each other’s offers – locals love it when businesses recommend each other!
• Be creative on social media – use images, videos, humour and personality in your posts to help more people see and engage with your Fiver Fest content. Post a lovely smiley picture of you with your offer poster and products that are included when you sign up. If you’re camera-shy, post a photo of just your offer and/or poster, that’s fine too!
Remember always use the #FiverFestPlymouth hashtag when posting these online!
Now you know everything you need to create your £5 offer, you can sign up here.
