Major events such as SailGP bring more to a city than fan excitement. In addition to the thrills of the on-sea action, SailGP will funnel millions of pounds into the local economy – whilst attracting global attention and supplying the cobbles with a boost to tourism.
In 2021, Plymouth saw hundreds of children learn to sail for the first time, and SailGP boosted the local economy by £7 million.
Far from being incidental, the location of a major event such as SailGP can be instrumental to the value it can unlock for local businesses, both big and small.
From shops to professional services, manufacturers to cultural settings, pubs and restaurants to hotels, leisure offers to taxi drivers.
Not only do they all reflect the personality of Plymouth, together they create a lens that showcases our hidden gems and Plymouths riches, and they can also receive tangible business benefits from such events.
We want to make sure that this is not only a valuable event for those that visit Plymouth, but for all of us in Plymouth too. Making sure there is ‘wind in your businesses sails’ before, during and long after SailGP hits the sound.
Involvement and engagement are key to the success of your business benefiting from SailGP’s two-day event, and with that in mind, Invest in Plymouth have compiled 5 ways your business can engage in SailGP and unlock value from this thrilling close to shore yacht racing event. HERE.
