Cosmic are organising some FREE online workshops for our BID businesses to take advantage of.
These workshops are free because they are working with Destination Plymouth and speaking at the Destination Plymouth Annual Conference (more)
Workshops include;
Instagram: Next Steps – Weds 7th December 2-4pm DESME: Instagram – Next Steps Tickets, Wed 7 Dec 2022 at 14:00 | Eventbrite
This workshop digs deeper into Instagram. They will explore how to create a social media content strategy and ways to engage with your followers. They will look at Stories and Reels, how to create them and when to use them as well as delving into Linktree.
Understanding how to make your photos and videos stand out, with tips on how to create them, and edit them as well as looking at what’s trending content.
The session will cover:
> An introduction to creating a content strategy.
Looking at ways to create content and engage followers.
> Walking through how to create stories and reels.
> What is Linktree and do you need it?
> A look at business suite, what it does and how best to use it.
Introduction to Paid Online Advertising – Thurs 27th Nov 10am-12pm DESME: Introduction to Paid Online Advertising Tickets, Thu 24 Nov 2022 at 10:00 | Eventbrite
In this introduction into paid online advertising they will take a look at the many options available to drive more traffic to your website using paid advertising.
Their experienced Digital Trainer will provide you an overview of the world of paid advertising, how it works at a high level and what platforms offer the opportunity to advertise with them.
This workshop is for you if you have heard about online advertising but not sure exactly what it is or how you could use it effectively for your business.
This workshop is not for you if you already have a good understanding of online advertising and looking to build your first advertising campaign – check out their successful Google Search Ads workshop for this.
Learning level: Starting Out
Learning Objectives:
– Identify key differences between organic placements/listings and paid ads.
– Compare and discuss the main pros and cons of online advertising.
– Identify different types of online adverting options and discuss what might be the best option for you.
– Discover how many people are looking for your product / service online.
